WeightWatchers were happy to pay Fergie (the ex royal not the one from the black eyed peas) and she was happy to take the money. Did it help her long term and did it help WeightWatchers profits? I think it may of helped push the brand in America but I've not really seen any evidence that Fergie has beaten her battle with the bulge.
Celebrity endorsements are rife in the diet business and its often used as evidence that certain products are safe, reliable and not a scam.
Celebrity endorsements are rife in the diet business and its often used as evidence that certain products are safe, reliable and not a scam.
Christiano Ronaldo is often touted by Herbalife drones as a reason why it's a supposedly good product. Bob the Herbalife drone who appeared at my house trying to push his products on me often referred to the fact that Ronaldo was a user, and alleged that Rafa Nadal used it prior to Wimbledon 2013 (despite the fact that Nadal crashed out of the tournament).
Now why would Fergie and Ronaldo endorse such diet products? If a company offered you a million or two of cold hard cash who wouldn't smile and suck it up? Yep that's right, not many of us wouldn't sell our souls to the devil and take the cash. Does that mean you should buy the products and pay of Fergies debts and fund Ronaldo's swimming trunks and man bag collection?
Now why would Fergie and Ronaldo endorse such diet products? If a company offered you a million or two of cold hard cash who wouldn't smile and suck it up? Yep that's right, not many of us wouldn't sell our souls to the devil and take the cash. Does that mean you should buy the products and pay of Fergies debts and fund Ronaldo's swimming trunks and man bag collection?
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